This company went through a number of changes. It was originally called RadioTrax, then was re-named ElectricVillage due to an existing company with that name. Luckow designed the ElectricVillage Identity which incorporated all other collateral from business cards and stationary to websites and marketing publications. Years later, after a change in management it was re-named OnRadio and then Avevo.

OnRadio/ElectricVillage started as a website developer for radio stations and grew to a sizable corporation, syndicating content and services to over 500 radio stations and employing around 100 people.